Metaverse in Media and Entertainment Market : A Study of the Industry's Key Players and Their Strategies
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The global metaverse in media and entertainment market size was significantly robust in 2021 and is expected to register rapidly inclining revenue CAGR over the forecast period. Increasing use of metaverse platforms to enhance social interactions, offer more immersive experiences, and drive media content consumption and visibility, as well as increasing penetration of high-speed Internet connectivity, advancements in Augmented Reality (AR) and Virtual Reality (VR) devices, and rapid adoption of metaverse by media companies to create presence, gather audience, and make well-informed monetization strategies are some key factors expected to drive market revenue growth over the forecast period. Increasing acceptance of contactless and virtual experiences accelerated by the COVID-19 pandemic and subsequent lockdowns and social distancing norms, rapid adoption of digital-first economy, avatars, and existence in the virtual world among an increasing number of individuals, creation of ne...